10 Ways to Build Your Prospect List through Activities
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Send to a friend by YMAuthor: Bette Daoust, Ph.D.
Every business needs to attend events and activities throughout each week. Often the number of activities becomes overwhelming with little time to do the actual work.
Your schedule can get pretty full if you are calling ten people a day, following up on leads and doing the work required. You have to make sure that the work you are providing is of the best quality possible or you will lose the customer in the long run. It is also of prime importance that you schedule ten activities per week. It may seem like a lot but if you think about how you spend your time during the day, you only need to schedule two things per day. As you likely eat lunch everyday, you can attend networking meetings or special events during those time slots. You can do the same for breakfast although eating out all the time can exhaust you. Activities do not necessarily mean you need to leave the office. You can create your own activities such as an informational session, a teleconference, a few meetings, the list is endless.
An activity is anything you do that gives you touch points with your customers and with others in a network environment. You can schedule 10 meetings a week if you wish, but I suggest that you only schedule six or eight at the most. You will want to include at least one networking meeting per week. You should also put a service organization into your schedule. I belong to Rotary and we meet once a week for a lunch on Fridays. The Chamber also has events that I like to attend and sometimes those are once every couple of weeks. I do other volunteer work as well and therefore I usually have four activities covered through these meetings and the other six with customers.
It would be very easy to get out of balance with ten activities a week but if you include all the places where you meet with people then it is a little easier. Do not over-crowd your schedule as you also have to make time for the work.
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