Advantages and Disadvantages Of Low Cost Internet Ads
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Advertising has always been a major factor in the success of any business. Obviously, the quality of the products or services, the quality of the ad text, or copy as it is commonly called, also play a great role in the success of any advertising campaign. One such factor, arguably the biggest in determining the success of the product or service awareness, is what vehicle you choose to get your message in front of the right people. Will you use TV?...Radio?...Newspapers? The internet?
Advertising has always been a major factor in the success of any business. Obviously, the quality of the products or services, the quality of the ad text, or copy as it is commonly called, also play a great role in the success of any advertising campaign. One such factor, arguably the biggest in determining the success of the product or service awareness, is what vehicle you choose to get your message in front of the right people. Will you use TV?...Radio?...Newspapers? The internet?
In terms of maximizing your costs, the internet is hands down the best bet on the planet. But it comes with some disadvantages as well.
Here is my list of the most common advantages and disadvantages of choosing internet advertising.
Advantages
1. Low Cost
Although internet advertising has certainly done well in catching up to the traditional advertising medium it has remained relatively consumer safe. While there are places online where you can spend tens of thousands of dollars advertising your service or products, there are also millions of locations where you can advertise to the masses for little or no cost at all! While your audience, using totally free advertising, may be less targeted than say a nicely produced TV advertisement, your business has nothing to lose and everything to gain by being accessible to as many random surfers as possible.
2. High Visibility
No matter who your product / service is aimed towards, Internet ads can always be exchanged between sites. By providing a mutually beneficial piece of exposure, exchanging link information or banner ads with other site operators can be a great low cost hit generator!
3. Hassle Free
Have PC will travel... As long as you can access the net you can track, change or add to your advertising campaign in the blink of an eye. No need to talk to anyone...ever! Isn't the internet great?
4. Lather, Rinse & Repeat...
Once you find the right combination of text and/or pictures that brings customers running, you can copy and paste your way into a fortune! You could conceivably have 100's of ads online in a matter of hours once you find the ad that works for you!
Disadvantages
1. Scope
A limited market may be captured if you opt to ONLY utilize internet advertising. Although many people are now into the use of technology, the majority of consumers still rely heavily on the traditional forms of advertising as a means of gathering information about products & services. As a result, free and low cost advertising may take a lot longer to get the same results as traditional media.
2. Poor Quality Advertisements
Often, the entrepreneur has the desire, the drive, the product or service but zero marketing/advertising ability. This mostly translates into poor ad text/copy and zero consumer interest. Writing highly targeted, keyword rich ads is not easy for everyone. Some can do it in their sleep but most of us can't. It takes time and patience to truly develop the art. Having to pay someone to write an award winning ad will drive up the cost of your low or free advertising plans significantly!
Given the list it seems the wisest course of action would be a more balanced approach to your advertising plans. Perhaps cheap internet ad ideas combined with low cost or free real world advertisements like brochures, newsletters, bumper or even magnetic signs and stickers can be the winning ticket. I've been known to give away tee shirts to friends and family members with my web address on them. Even if they only wear them as casual home clothing there is a chance of someone seeing them in it someday. It costs me more time than money to buy and make a few tees every year.
With a little creativity and and effort, low cost or even free advertising is a definite, viable option for your business.
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