Design your auction listing to get more customers
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This month I have encountered two small problems, which have affected my eBay business. If I had spent a little more time thinking about the design of my auction listings, these problems could have easily been avoided and I would have had more time to spend on other things instead of editing tiny mistakes in nearly 100 listings. There have been many similar occasions in the past where a little more forward planning would have avoided me redesigning all my eBay auction listings. Therefore, my advice to you in this issue is to think carefully about the design of your auction listings. More time spent on your listing now can mean MUCH less time spent redesigning them in the future
Now the two actual problems I encountered this month were the down to my PayPal address and my eBay ID. The first problem was that for some reason the Pay Now button in eBay was not working for all customers. This led to me getting many emails from buyers saying the Pay Now button is not working, or worse many people sending payments to one of my email addresses that were not registered with PayPal. The end result was me having to explain and solve the problem via multiple emails to multiple customers. So how could I have avoided this problem? Well in my actual eBay listing and Payment Policy I made no reference to my PayPal email address but included all my other email addresses. I overlooked including my PayPal email address in the listings simply because I assumed that the Pay Now button would work at all times. Obviously not I have now amended all listings to include my PayPal email address if anyone is still unsure) and thankfully since then I have had no PayPal payments sent to the wrong email address. So now all seems fine and dandy with my eBay listings when 2 days ago I received an email stating that I needed to change my User ID because the previous one made reference to this website Now on eBay you can get away with this type of User ID for a while but sooner or later eBay will catch you out and make you change it. I knew this so really I should have chose a more sensible User ID instead of trying to get a little extra traffic to my website. So how does this affect my listings? Well in every listing I include a link to my eBay feedback and eBay About Me page which now needs to be changed. So that means more fun for me as I will have edit all my eBay listings yet again. So you may be wandering OK but what's the point of this story. Well you (and hopefully me as well) can learn from my mistakes. These two examples illustrate how just a LITTLE forward planning would have saved a LOT of time for me and can do for you too. I will give you a few things to think about when designing your auction listings but you may think of more. 1) Ebay ID: - When choosing an eBay ID you need to think about using one that both reflects your line of business and also sticks to eBay policy. I know that it may be tempting to use **your website name** as a User ID but that is a violation of eBay policy and they will make you change it eventually. If you have to change your User ID then you have to change every Feedback and About Me link in all your listings. Choosing a User ID which is within eBay policy will save you a lot of time in the future. 2) About Me Page: - Do you have an About Me page? If not you should get one as it is one of the best promotion tools you have on eBay. If you do have one you really should link to it in your auctions as from the About Me page has much fewer restrictions than your other eBay pages (for example you can link to your own website). If you want to promote yourself on eBay the About Me page is the best way to do it and the best way to increase traffic to your About Me page is promote it fully. 3) Ebay Store: - If you have an eBay store then it is essential that you provide a link to it within your auction listings. Many customers who view your auctions will not know that you have an eBay store or if they do they may not know exactly what one is. If you want to maximize your sales potential you need to make as many customers aware of your eBay store as possible. Putting a simple sentence at the top of your auction listings such as "Can't wait for this auction to end Then Click Here to purchase it right now from my eBay store" will give your eBay store maximum exposure in your eBay auctions. 4) Email Addresses: - Make sure that all relevant email addresses are included in your auction listing. Your PayPal email address must be in here to avoid similar problems to the ones I experienced. All the email addresses you wish to be contacted on should also be included as well. For example I include my PayPal email my delivery enquiries email and my general enquiries email Even if you only have one email address which is the same as the one associated with your "Contact the Seller" you should still include an email link in your auction description simply because it makes it easier for the customer. 5) Ebay Store Custom Pages: - If you have an eBay store you are allowed to design custom pages for whatever purpose you see fit. If these custom pages are in any way relevant to the auction then you should include a link to them too. 6) Images: - Have you put in all the images you want to use to promote your auction. If not make sure they are all included. What about your eBay store? If you have one then a store logo is a great way to promote your store, make you look more professional, and hopefully increase traffic and sales. These are just a few of the many things you should consider before listing an item on eBay. I am sure you can think of many more. These rules are especially applicable to ebook sellers on eBay because you will be constantly re-using the same auction listing to sell an ebook because you have an infinite supply. Getting the listing as close to perfect now will save you a LOT of time in the future. Good luck!!!Design! http://www.craigs-list-profits.com http://www.e-bookmarketing.reprintarticlesite.com
The first step is to apply for the adsense program and the website you use to apply is important. Make sure that your site looks professional and complete. You can also use a blog from Blogger to apply. Make sure to make a few useful posts before applying. There is a new You tube videos feature in the program that you can also add to your site. The effectiveness of this new feature is yet to be proven so it is something you can test later on after you have mastered the basic layouts and formats and optimized your site for adsense. If you do intend to use this feature perhaps it is best to make sure that the videos are selected by you and are of non commercial type. Look for relevant tutorial type videos that will keep visitors on your site instead of having them go to the You tube site. Remember that ads should only go on content rich pages. Make sure to have ads above the fold on your site. This means that you want ads on the part of your site that visitors first see without having to scroll down. The first step before you put any ads is to make sure that you have channels enabled so you can track your ads. Make sure to add a custom channel for your site so you can check the effectiveness of the current ads on your site. It is very easy to setup, just click on the 'add channels' link and then click 'custom channels' and then add in the url of the site you want to track. Also be sure to add the ads towards the middle of your pages if possible. This is the part of the page that most people focus on so putting ads there will get them noticed much more. Your ads must blend into your site as much as possible. Removing borders from the ads is a good way to get people to notice the ads more since the borders tend to cause people to ignore the ads since they subconsciously associate the borders with advertising. Also if the links on your site are red then make sure the links in the ads are also red. Also if you can, try to get the size of the text in your ads to be the same as those of your site. Make sure to add at least one ad unit at the bottom of the page, this will give your visitors somewhere to go once they have finished reading the content on that page. A 468 x 15 link unit at the bottom of the page can also work well as it will look like a natural part of the navigation on your site. Also a 468x15 link unit at the top of the page can also be effective as long as it fits in well with the navigation. Also use html tables to add some ad units directly into article content by having the content wrap around the ads. A good way to do this is to add a 336x280 or 250x250 ad unit depending on the width of your text under the main title and then you can add maybe one more under another sub header. Remember to never squeeze your content otherwise you will lose visitors since they cannot read your articles easily. Do not diminish the user experience to try to increase your click through rates. Most visitors expect some ads on a site so add them in as discreetly and naturally as possible. Also make sure that the niche you are in has many adwords advertisers because this will ensure more relevant ads and also a better pay per click since the average bid will be higher. Use some of these tips to help you make the most money from adsense.
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