Internet Traffic
Add to Favorites
Print
Send to a Friend
Publish this on your site
Send to a friend by YMAuthor: Samuel Abdullah
Use of the Internet mushroomed over the last ten years, but as with any new innovation, there was bound to be a plateau. It would appear, this has been reached, as figures show that worldwide Internet traffic increased by only 49% in 2005, as opposed to 103% the year before.
Use of the Internet mushroomed over the last ten years, but as with any new innovation, there was bound to be a plateau. It would appear, this has been reached, as figures show that worldwide Internet traffic increased by only 49% in 2005, as opposed to 103% the year before. This slowing down includes Latin America and Asia, still the regions with the most increase. The rush to sign up to broadband, has declined, a situation that is reflected in the figures. Surveys show that the providers' pricing has also leveled out. The market has stabilized, and several suppliers have said they do not intend to lower prices any further.
However, Internet traffic may be subject to changes ahead, if plans being discussed amongst network operators are carried through. Telephone and cable companies, who offer an ISP service, may start to charge a fee for sending traffic. This would be in addition to the existing cost of initially accessing the Internet. If this goes ahead, there would be no level playing field, with ISP's giving priority to those prepared to pay the most. A committee of the US House of Representatives has recently rubber stamped legislation, which would allow this sort of pricing policy. However, there is to be more debate, before it is fully passed. The debate centers on the principle that network operators should not pick and choose content that they have a vested interest in. The Internet user wants to feel confident that information can be accessed, without any limits or manipulation. Not for profit organizations are particularly concerned about this possible development. The ISP's say they need this extra income to fund improvements they want to carry out with their broadband service. The counter-argument is that it will bring about unfair competition.
Businesses with a web site are obviously concerned with Internet traffic directed at their site. Where does the traffic come from? How could it be increased? Whoever maintains the site for your business should provide the means to monitor traffic, such as web trackers and hit counters, and a service to analyze the statistics in depth. The trackers and hit counters can be invisible on the site. Detailed analysis can be organized into graphs and charts, so progress or problem areas can be seen at a glance. Indiscriminate Internet traffic is a hit and miss affair, it is much better to target traffic to your site. After all, you wouldn't want someone wasting your time, walking into your grocery store, and asking for a power drill. It is especially important to target customers for niche markets. People searching for more obscure products and information will be frustrated if they can't easily find the relevant web pages, and they will come to rely on the site which best serves their needs.
Samuel Abdullah's Last Articles :
Rate : Internet Traffic
| Rating: 0 Votes: 0 Visits: 25 |