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Marketing Schools


Author: Michael Bustamante

The field of Marketing involves determining needs of customers, translating those needs into products and services, and selling them in the marketplace. Marketing requires analytical skills, intuition, logic, and creativity. Majors in the field of Marketing may focus on aspects of one or more areas of management, sales, promotion, or research, to name a few. Elective courses will provide a specialization in the area(s) of choice...

The field of Marketing involves determining needs of customers, translating those needs into products and services, and selling them in the marketplace. Marketing requires analytical skills, intuition, logic, and creativity. Majors in the field of Marketing may focus on aspects of one or more areas of management, sales, promotion, or research, to name a few. Elective courses will provide a specialization in the area(s) of choice.

Studies in Marketing will prepare professionals for managing processes of developing consumer bases and moving products from the producer to the consumer through marketplaces. Studies should include principles of Marketing research, analysis of product demand and consumer behavior, pricing, accounting, the cost and volume in relation to profit margins, methods and means of advertising, ethical practices and business law, demographics and consumer relations, and management.

In addition to familiarity with business practices and strong analytical skills, Marketing employees should have strong communication skills, people skills, creativity, and the ability to work under pressure.

Marketing experience, such as in sales or management, may allow for the possibility of earning credit for "life experience" or for testing out of subject areas that may have been mastered through experience.

Graduates of a Marketing program should be prepared to assume a broad range of responsibilities. Opportunities can be found in brand management, business development, research and analysis, product management, product Marketing, and product promotions.

Find a school to begin your study of Marketing at www.schoolsgalore.com.

Copyright 2006 - All Rights Reserved Michael Bustamante, in association with Media Positive Communications, Inc. for SchoolsGalore.com



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