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Question the Merchant Status


Author: Billy Middleton

Many online shoppers will see a merchant providers logo and assume that this offers certain protections on their transactions. This is not necessarily the case, the consumer should check for verified merchants first and here's why.

If we cast our minds back in history to a time not so long ago, many will remember an era where the door of your house could be left unlocked, wide open in many areas and nothing would happen. Sadly nowadays in places where homes are close together, thousands living in a small area you won't find many naive enough to leave their home unattended without bolting all the doors. In this example, we are talking about a few thousand people. Lets now turn to the internet and consider just how far away from anyone you really are, and what that means to the level of trust you can afford your activities online.

Websites are created, used and closed down in numbers that are probably unquantifiable. For the sake of argument lets put a figure of 2,000,000 short term websites every year, I am not in possession of any actual statistics but I suspect that this is a very, very conservative estimate. Now lets consider human nature, how many people that you don't know from Adam would you trust with your money? 1 in a thousand? Lets be 'trusting' and say 1 in every 10,000 strangers would take your money and run. Out of the 2 million sites that's still around 200 people though I would expect that in certain businesses this would be higher, others lower.

Its not exactly a very pleasing picture of mankind, but it is however reality, so what can you do to safeguard your internet payments in the same way as you would a local shop with a fixed location.

One piece of advice that I strongly recommend is instead of trusting the merchant providers logo, trust the merchant account holders status. If the provider has granted a verified status it at least implies some level of accountability and they will certainly know a mailing address of the company you are working with. Your anonymous would be fraudster has at least one less rock to hide under.



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