RSS Web Development - An Opportunity for a Competitive Advantage
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Obtaining or supplying company news updates no longer requires a multi-step process. The solution is adding RSS feeds to your website.
Obtaining or supplying company news updates no longer requires a multi-step process. The solution is RSS feeds. Users demanding instant notification of company news or press releases no longer need to visit a website or wait for an email. RSS feeds have become an increasingly popular method of relaying information updates to information-hungry subscribers.
The acronym RSS commonly stands for 'Really Simple Syndication'. Websites offering RSS feeds will generally have an orange rectangle logo, reading XML or RSS. RSS feeds can easily be added to an RSS reader, which is the required medium for viewing the feeds. The information is pulled by the reader from the user, instead of being pushed like email newsletters, subsequently providing the subscriber with a summary and link to the desired article.
RSS feeds are small in size, which enables users to view them on PDAs and cellular phones. Typically comprising of a title, description and sometimes an image, RRS feeds are commonly employed for news bulletins, web promotions, podcasts and blogs.
Making RSS work with a company's website requires some capability alterations, but nothing too complicated for any web design or web development company to implement. Most can add an RSS Generator that would allows its clients to take advantage of this technology. The RSS Generator allows website administrators to turn promotions, news articles, and blogs into RSS feeds. With little change to a website's content management system, a customized option of an RSS Generator can be selected.
All types of websites have been taking advantage of this technology - from simple brochure sites to sophisticated ecommerce and information-generated resources.
On the whole, RSS feeds save companies a great deal of time and money. Since this feature is not yet mainstream in the business environment, providing RSS feeds on a company website becomes a great competitive advantage.
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