The Autoresponder – Your Faithful and Profitable Servant
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If you ask one hundred successful internet marketers what their most valuable asset was – they would answer "The List." Dig a little deeper and you will discover that they all rely on autoresponders to not only manage "The List" but also profit it. So what is an autoresponder and what can it do for you?
If you ask one hundred successful internet marketers what their most valuable asset was – they would answer “The List”. Dig a little deeper and you will discover that they all rely on autoresponders to not only manage “The List” but also profit it. So what is an autoresponder and what can it do for you?
Briefly, an autoresponder is a piece of sophisticated software that does one or more of the following:
1. Manages “The List”, automatically adding and unsubscribing users to set lists.
2. Automatically sends our emails to “The List” at predefined timescales.
3. Keeps the business CAN Spam compliant, usually with double – opt ins, unsubscribe links and contact addresses.
4. Produces and manages the opt in form.
There are two ways to obtain an autoresponder – either set one up on your own server or subscribe to an online service. Although the online service can be more expensive it does have the following advantages.
1. The better services have very robust servers so that your precious “List” is safe.
2. They are used to working with the anti spam facilities of the major email hosts.
3. They have a lot of extra facilities such as newspaper templates.
4. Their use marks you out as a serious internet marketer.
So what can you do with your faithful servant – the autoresponder?
1. Send out regular emails to your “List”.
2. Start an ezine for your customers.
3. Send out answers to FAQ’s.
4. Acknowledge support and sales enquiries.
5. Keep in touch with people who have made sales enquiries.
6. Send out details of recent product launches.
7. Manage your linking and affiliate requests.
8. Anything you can think of, to keep in touch with your precious clients.
Now if only it could make coffee as well!
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