The Changing Landscape Of Specialized Content
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The collective & timely offering of knowledge & experience by a huge number of professionals, as well as the ability to cross check opinions, products or even a person's reputation on the net, appear to have tremendous potential for the creation of new knowledge. The collective knowledge beats any single opinion, as said for the exchanges which collectively shape stock & commodity prices.
Innovative specialized content will increasingly be on demand on the net. It won't become a commodity, unlike other web services.
The specialized content offered on the net, is targeted to a limited audience, which however can be sizable on a worldwide scale.
Established vertical portals operate for many years. Many are linked to conventional media (e.g. specialized magazines). Their revenue model is based on stable relationships with companies offering relevant products, which are promoted in various open or hidden ways. Many articles are focused on promoting a specific product or company or commercial event, while offering limited content on the relevant topic (e.g. concepts, methods, applications of the topic on specific markets).
Consumers on the Net, are interested to find an applicable solution to a need of theirs. They are interested in products, only if they claim to offer the solution.
The increasing penetration of free access web logs on the Net, reflects the increasing wish of Users to find a solution and share ideas without having to pay, as well as their strengthened perception that they will find something on the net. The Net is globalised, therefore a new article which is posted can be reached within hours by any interested party with Net access, anywhere on this Planet.
Major blogs operators are looking for new topics, as well as new authors (or bloggers) who are interested on a topic and are willing to share their ideas. Which is the motivation of authors, to produce content ? Some content operators (or ‘article banks’ or blogs) offer the option to syndicate the article to the author’s own blog and publish an author’s profile page. This increases the link popularity of the author’s own blog and produces click-through traffic to the latter. Some pay the authors for valuable content (e.g. Weblogsinc.com). In any case the cooperation between blog operators and authors has to be a win-win situation, in order to reach a balance.
Subscription or fee based content, is often focused on product evaluation or comparative product evaluation, product components & market analysis. Subscription based content is definitely loosing ground to the free content which is financed by advertisements.
The collective & timely offering of knowledge & experience by a huge number of professionals, as well as the ability to cross check opinions, products or even a person’s reputation on the net, appear to have tremendous potential for the creation of new knowledge. The collective knowledge beats any single opinion, as said for the exchanges which collectively shape stock & commodity prices.
Innovative specialized content will increasingly be on demand on the net. It won’t become a commodity, unlike other web services.
Copyright 2006 – Kostis Panayotakis
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