The Continuous Challenges of the Dodge Challenger
Author: Terry Brown
The Dodge Challenger was marketed as a vehicle that held a sporty appeal, bright colors, and unique tape stripes. The Dodge Challenger has also been used in various media especially broadcast media. It has appeared in music videos as well as in films.
In the automobile world, there have been many vehicle names that come and go and then later would come back as another model. Or there are vehicle names that are used by different vehicles all at the same time. This case of confusion and double naming has also happened to the Dodge Challenger. For this vehicle, there have been two different models that held the same name. The first vehicle lived from 1970 to 1974 while on the other hand, the other Dodge Challenger lived from 1978 up until 1983. Both vehicles were marketed and ran under the umbrella of Chrysler Corporation’s Dodge division during the 1970s.
The first model of the Dodge Challenger was an entry to the pony car segment in the United States. It was actually based on the Plymouth Barracuda which used the same E-body platform that this vehicle, the Dodge Challenger, was mounted on. As per the second model, this vehicle was actually a revision and a version of the Mitsubishi Galant Lambda coupe which was sold in other areas of the world as the Mitsubishi Sapporo. The Dodge Challenger was marketed as a vehicle that held a sporty appeal, bright colors, and unique tape stripes.
During the 2006 North American International Auto Show, Dodge introduced another Dodge Challenger. However, this time around, it was introduced as a concept vehicle. According to the company, this Dodge Challenger, if it would go into production, would be mounted on the Chrysler LY platform. And this would possibly be fulfilled come the year 2008.
The Dodge Challenger has been used in various media especially broadcast media. It has appeared in music videos as well as in films. It was on Audioslave’s “Show Me How To Live” music video. It also made its appearance in films like Vanishing Point (1971), Gone in 60 Seconds (1974), Natural Born Killers (1994), Terminal Velocity (1994), Drive (1997), Vanishing Point Remake (1997), 2 Fast 2 Furious (2003), and Just Married (2003).
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