Travel Incentives: They Are Hot - Use Them In Your Business

Author: Cecilia Peltier

Cash has no memory whereas vacations are always memorable. Use travel incentives in your business. It works!

The bandwagon is moving towards incentive programs, particularly travel incentives as they promote successful outcomes. I highly recommend that as an executive, manager, entrepreneur or business owner you join this bandwagon.

A recent comparative study on incentives showed a stronger preference for travel incentives. According to incentive experts, if you want average or below average performers to get in the game, then introduce a good incentive program in your organization. It is no secret that keeping clients happy and keeping your employees motivated is an on ongoing challenge for mangers, executives and entrepreneurs today.

A number of your competitors are already using travel incentives to attract customers and motivate employees. They have discovered that keeping clients and motivating employees is easier with travel incentives. It is considered the most important tool in businesses today. You too can use them to:

• Boost morale
• Build customer loyalty
• Build dealer traffic
• Improve safety
• Increase market share
• Increase sales
• Inflate productivity
• Maintain sales during a slow period
• Promote a specific product
• Show appreciation
• Smooth out factory operations
• Win new customers

Your employees are also customers who enjoy travel and vacation. Many companies have incentive programs in place but if not run properly they can loose their effectiveness over time. The best solution for employers is to utilize both travel and cash incentive to achieve your goals. Employees have become savvy and demand more and more from their employers.

For example, which scenario in your mind evokes a better environment for creating a positive emotion in the workplace - Company A or Company B? Company A Health & Safety manager sends a group thank you email as a way of acknowledging an accident free month. Company B shows appreciation in a more tangible way by introducing a great system using monthly draws. For each accident free month, a draw takes place. The winner receives a voucher for a great vacation for 2. To motivate non-winners and make the system more inclusive, winners’ names are removed after each draw.

Why include travel incentives in your budget? Because they are effective when driven by clear goals. Who would forget a 5-day 4-night cruise for 2 to the Caribbean? Perhaps a weekend getaway for 2 to Orlando or Las Vegas? Some employees are cash strapped and simply would not or could not afford to spend money on themselves, particularly for a vacation.

Cash has no memory. Ask any employee about cash incentives & you will discover that cash is used to pay bills, pay off a mortgage, savings or something for the family. It is swallowed up in an eternal money pit. Vacations are always memorable. Use travel incentives in your business. It is a powerful motivator.

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