Use What Everyone Else Has Done to Your Advantage
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For the company using calendar printing for the first time, it can be difficult knowing exactly what you’re supposed to do.
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For the company using calendar printing for the first time, it can be difficult knowing exactly what you’re supposed to do. The problem with calendars are that they’re only going to be distributed once a year, and if you don’t garner much attention during that small window, you’ll end up having wasted your money because no one took your calendar home with them. If you don’t have a lot of experience in calendars—and every company who uses calendar printing had to use it for the first time once without knowing exactly what they were doing—then it can be a scary thing. How do you go about learning? The same way you would when it comes to learning anything in life. You find other people who have been creating calendars for years and figure out what it is about theirs that’s been working. This shouldn’t be limited to just other companies printing them for marketing means, either. Look at the actual publishing companies that have a strong calendar printing division. See what images people like to see, what themes resonate with them, especially when it comes to your particular market. Take some time to research what kinds of calendars sell best in your area and with your customers. People buy calendars every year, after all, and calendars have been around for a very long time, so it isn’t as if you don’t have plenty of examples to call upon. And, of course, look at other companies using calendars for marketing purposes. You might even want to wait a year or so to get a good list of examples to see along with how successful each of them was. This is the best way to know for a fact which styles work best for you. Now, if no one else in your industry is taking advantage of calendar printing, you have a bit of a double sided sword to consider here. First, see if the reason is because calendars just aren’t a worthwhile form of marketing, or if the other companies just haven’t thought to use them. While you won’t have the same amount of previous examples, you have a chance to do something on one else is, and generate more attention and sales because of it. Doing something no one else is doing does wonders to get people watching you, especially if you set a trend with your actions. Even though you might be doing something for the first time, that doesn’t mean you have no way of learning from others. See what people are doing, see what people are buying and keeping with them, and do your best to apply this knowledge to your own calendars. The hope is that your customers will keep the first calendars you make all year long. What more could you hope for?
""The author is affiliated with a company that offers wholesale catalogs, catalog printing and booklet printing
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