When to Pay for an Autoresponder
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With so many free autoresponders out there, you might wonder why on earth you should pay for one. If you plan to really get serious about internet marketing, paying for an autoresponder is the way to go.
With so many free autoresponders out there, you might wonder why on earth you should pay for one. If you plan to really get serious about internet marketing, paying for an autoresponder is the way to go.
A free autoresponder is just fine when you are starting out and aren’t sending out any product information. The free service will place ads in your outgoing emails, so it’s a good idea to upgrade once you are sending out solo ads or product announcements. You don’t want another unrelated ad interrupting yours!
Most of us start our e-businesses up on a shoestring and can’t afford to pay for a service that could be found for free. A good alternative would be to find one that offers a free service with the option of upgrading your account at a later date. Or, if you are confident you will be earning within a few weeks, choose one that offers a free trial. Aweber offers a free 30 day trial, if you like it, you just sign up at the end of the month for $20 a month.
With a paid autoresponder, you have the opportunity to personalize your emails, thus making them more likely to be opened. A paid autoresponder offers plenty more features than most free ones and you can take full advantage of them to maximize your earnings. That’s why a trial version is a good way to go . . . it lets you use the high end features without having to pay immediately.
Once you have built your list to a decent size and are earning some petty cash (or hopefully more) from it, it’s time to invest in a higher quality service. But before you choose one, decide first what sort of features you need for your business. There is a wide range of prices in autoresponder services and they generally depend on the features and services offered.
There is a vast difference in the amount of features offered, but depending on your business needs, you might not want hundreds of features. Another good reason to try a free trial is to get a feel for each service and to help you make up your mind.
So, to sum up, use a free autoresponder when you’re starting your business up, but switch to a paid one as soon as you start earning from your list.
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