Why A Home Business Will Make More Money With Small Clients Than With Big Clients
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If you would like to know one of the best ways to build a thriving and 100% stable home business you can count on year in and year out - for years and decades into the future, then listen to this:
If you would like to know one of the best ways to build a thriving and 100% stable home business you can count on year in and year out -- for years and decades into the future -- then listen to this:
I have been a marketing consultant and trainer for people wanting to start their own home based marketing consultant businesses for 15+ years.
And during that time I've seen a lot of people try to start and run home businesses. Not just my own students, but people in all other kinds of industries and fields.
And one of the most powerful ways of building a business that stands strong -- weathering even the worst economic "down turns" and regular pitfalls that happen when you go into business -- is to go out of your way to set up a lot of small and stable deals...instead of just going for the "big fish" worth tens of thousands -- or even hundreds of thousands -- of dollars per year.
Why do I say this?
Because, realistically speaking, no matter what business you're in...no matter how long you've been at it...the big deals are:
1.) Rare to come by
2.) Not a good thing to rely on anyway
You see, there's something to be said for the business with several dozen smaller clients -- each paying a nice sum of money each month on a regular basis.
On the other hand, if you rely on only one or two or three "big fish" for your income, and one of them decides to not do business with you anymore, or simply gets sold or bought out or whatnot, then it can devastate your life financially.
I know this is true because I've seen it happen.
One day you get a big client and spend all your time on that. After all, it brings you more than enough money to live on and enjoy the finer things in life with. But the next month or year, that client drops you or goes out of business and you're screwed. You have nothing else feeding your business.
When you have a home business -- and especially if you're in some sort of consulting deal -- instead of trying to land all big fish and relying on them, it's almost always better to get dozens of smaller "fish" in and then go for the bigger ones every now and then.
In other words, when you have 15 smaller clients and one drops out, you will barely feel it. But if you only have one or two really big clients and one or both drop out, it can throw your entire life into chaos.
And besides, the bigger deals are out there. And if you keep at what you do, keep marketing and keep doing the high pay out activities (i.e. getting new customers and clients) you'll eventually run into one of the bigger ones anyway.
But they are far and few between. And if you are going to build your home business around them, you'd better make sure you have plenty of other client/customer streams to feed you should the big deal go bad.
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