iPod Microsoft's Competitor
Author: Jose Luis Valcarcel
Microsoft, the greater manufacturer of software del world, will begin to sell his digital reproducer of music and videos, that will compete with iPod of Apple, during christmas.
Microsoft would be gliding to implement a wireless tool in the new reproducer, that would allow the users to unload music and videos without cables, in agreement with one of the sources. During the last weeks, the company has tried to sell the new reproducer to record companies, thus like a new integrated application of means software, that develops to a similar system al atmosphere integrated of iPod and the virtual store iTunes, also of Apple.
"They propose a project to the style iTunes", said another one of the sources, that added: "Now they are interested in controlling all the vertical area of the technology, from the devices to the computer services and programs". As much iPod of Apple as iTunes Music Store is leaders by far from the market in their respective sectors. IPod controls more than half of the market of the digital reproducers, in agreement with numbers of the company/signature of studies NPD, whereas iTunes represents near the 70 percent of the sales of digital music in the United States.
The analysts maintain that the audacity of Apple to offer an integrated system of average digitalises has been key for the success of the company and consider that Microsoft now looks for a greater participation in this market.
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